Applied Marketing Management Essay Example | Topics and Well Written Essays - 250 words

Applied Marketing Management - Essay ExampleSince macro-brewed beers are likely to be less expensive than maneuver beers because of the traditional processes (Canestorp), craft beers would most likely attract beer aficionados who are to a greater extent adventurous, and thus willing to spend more for beer. The craft-beer industry is steadily growing (McKinney) which is why it would be well-heeled to exploit topical anesthetic markets effectively while taking competition into consideration (15). SWOT Strengths Strong start-up (establishing local presence in a booming industry) Highly differentiated products Initiative for an online presence Weaknesses Weak instigant image since it is still a small growing brew pub Inadequate promotional tactic Less experienced with food Only caters to a certain demographic type Opportunities Exploit the internet and such other technological advances to strengthen the market presence Exploit other local markets entrepreneurial spirit to explore o n other product options Weakening industry for macro-brewers Threats Cash flow whitethorn not be strong enough for product exploration Growth of competition in the craft brewing industry Price competition Competition with established and highly profitable macro-brewing companies Government intrusions deeds Cited Canestorp, Dustin. Hawking the Wares How Bartenders Sell Craft Beers. ArticleBase. ArticleBase, 8 Jan. 2011. Web. 21 Feb. 2011.