Examining The Corporate Culture And Values Of McDonalds Corporation

Examining The Corporate Culture And Values Of McDonalds CorporationIntroductionMcDonalds corporation is the worlds most recognised and largest provider of foodservice serving millions of customers nonchalant around the world and operates to a greater extent than 30,000 restaurants in more than 120 countries. It was initiated in 1940 with a restaurant opened by brothers Mac and Dick Donalds in California. aft(prenominal) since its incorporation in 1955, McDonalds has sold more than 100 billion hamburgers. McDonalds squad of experienced managers, high ranking operating(a) system, global infrastructure and one of the intumesce recognized brand names in the world. It is the biggest fast food retailer capturing the whole world. It has initiated Hamburger University where the assistant managers and the mangers are trained. McDonalds corporate culture is based on shared value system and maintains standardised quality process to ensure same quality and reduction in lead time. McDonalds has the vision to be the shell employer in all(prenominal) federation in the world. The restaurants are run either by franchise, or as corporate itself. This paper attempts to define the organisational structure and shortcomings in its operations. The operational structure is the system of the operation of an organisation i.e. the values, beliefs and policies. There are some shortcomings which poise as a thread to achieve its goal and lend effectively. The organisational problems of McDonalds have been disturbing the activities to be carried proscribed by the organisation effectively. The policy of McDonalds is to promote an working environments which is free from unlawful discriminations. The study will include the causes central the problem and the alternatives available to the organisation along with the recommendation for the future.www.bized.com,mcdonalds/mcindex, Retrieved from Business source complete databaseCorporate culture and values of McDonalds CorporationMcDonald s corporate strategy is to do the right things and provide the best to the customers and community they serve, and the employees of the organisation. McDonalds has a strong corporate culture and supportive about the global youth employment. In McDonalds every process has a very particular rules and regulations of how it should be carried out. It tries to provide best support to its employees. It is dedicated to provide the customers unique take of quality, cleanliness, value and service. They are in the take that well trained team will serve the best by working together and , so they are committed with people and encourages team build and team work. McDonalds sets out all aspects of business with integrity and honesty. They believe in celebrating the achievement and are strived for cutting high goals and its accomplishments. They are highly committed to customers mentality and satisfaction. They are directed to convert awareness into action. The Goal of McDonalds is to have pe ople within the organisation to work to better performance and living to reach their skilful potential. They have performance based rewards for the employees which provide a platform for the workers to deliver the best to the day to day activities. They believe in balance of work as higher burden of time and work pressure will deteriorate the performance of the employees. They have proper and specific roles and responsibly mentioned for each employees of the workforce. McDonalds have taxonomicNick Hopkings,www.docstoc.com, organisational structure of McDonalds(2006)Retrieved from improving customer focus through organisational structurerules to follow and are inclined towards good health. The following are experienced in the organisation-Fast customer service.Free from error occurrence.Decision making is simple.Facilities are well keep.The premises of the restaurants are clean.Well built teams and effective team work with specified work.Standards are based on value, quality and cl eanliness.Full control on the every link of the supply chainFood sentry duty is the important consideration of the companyPerformance based rewards and better scope for promotions on the basis of performance.Organisational problems and causes underlying the problemsMcDonalds has also some organisational problems which led it to criticism in its operations. Organisational problems provide a thread to operate smoothly in its activities and poise a difficulty in maintaining quality and performances. The following are the organisational problems and the underlying causes www.mcdonalds.com/us, our business relationship , our values ,Retrieved from Business source complete databaseMcDonalds is blamed for excessive packaging waste. The main cause of this is due to unplanned packaging design and in high-fidelity way of handling it.Centralised authority is maintained in McDonalds. All the conclusions are made by the higher level management and the lower level and crew members have to fol low it which created a bridge of gap among various level of management.Strict procedure and employees must focus on how things to be carried out which discouraged many employees as they were unable to communicate their feedback and difficulties.The team lacks motivation to the performance due to strict rules and no feedback process.The team lacks ability as they are allowed to work under fixed guidelines as skills and capabilities all differs.McDonalds is often blamed for obesity and high in calories food.Horizontal division of labour as each task of the employees is specified and the more compliance on the final product which creates boredom among the employees which will lead to decrease in performance.Interiors and the look should be changed as it has been quite a long they have not uninitiated any fresh look.www.bized.com,mcdonalds/mcindex, Retrieved from Business source complete databaseAlternatives and recommendations for the problems arising in the organisationVertical decisi on making should be facilitate in the organization which will encourage communication among the various levels in the organisationDecentralised organisational structure should be maintained so that the lower level management should be able to communicate and express their ideas freely. The crew members will feel their importance to the organisation and will correspond a vital role in improving the performance.The organisation should follow work hard and play hard culture. This will lead to more employee lodge through more involvement and decrement in risk taking.Increase in delegation of responsibility to subordinates must be initiated which will encourage higher performance by the employeesNegative attention should be stopped to attract i.e. no hormones , no chemicals etcShould be more focused into customer careShould not be associated with globalisation and corporate greedMake the interiors more attractive by introducing more attractive uniforms for employees, new themes etc.Bet ter and improvements in community relations should be started. Each restaurants should be allowed to adapt to its own local area which will encourage better selling and attractions from the localityTake more risk by adding new food items in the menuRotation of employees works tasks so that they get trained in various sections like pay and accounting.Should try to go organic and provide more healthy food i.e. less in calories etcConclusionMcDonalds has strong corporate values and the industry where it is operating is highly competitive. To maintain the customer value and satisfaction it must improve on the products they are offering. McDonalds should initiate with new product line or new items in the menu so customers are not bored with same items and also maintain the quality of the products it has been serving. The interiors and design should be given a new look to attract new generation and new customers also the old customers feel the speciality about it.